Field notes

Signal from the lab.

2026.06.14
LLM Ops

Zero-hallucination fine-tuning for vertical enterprise data

How we constrain a model's belief surface using synthetic negatives and citation-anchored decoding.

2026.05.02
Marketing

The end of the media buyer: autonomous bidding loops in production

A 90-day teardown of a self-optimizing pipeline that replaced three channel managers without losing ROAS.

2026.04.11
Search

Ranking inside the answer engine

Semantic surface engineering, retrieval-first content architecture, and why old-SEO is a legacy sport.

2026.02.28
Architecture

Signal pipelines: the missing enterprise data primitive

Why event streams beat warehouses for AI-first product decisions — and the three failure modes to avoid.

2026.01.19
Strategy

What a technical CMO looks like in 2026

The org chart is collapsing. Marketing leadership is now a systems engineering discipline.